The Video Advertisements

TrueView In-Stream Ads (pre-rolls)

Google AdWords Search Ads (text) and Display Ads (image)

Retire-at-Home Results Overview:

Increase in the number of sessions (visits) to the Retire-At-Home London website (201%)
Traffic from Facebook increase of 1300% through the use of paid advertisements
A rise in direct traffic (78%)
Considerably more clicks through the use of AdWords advertisements (227%)

Facebook Results:

Primary objective of the 5 Facebook campaigns was to gain awareness and interest in Retire at Home Services
Without any organic posts, advertising alone generated 56 new likes to the Facebook page
Users engaged with the advertisements, resulting in 42 post likes, and 17 shares
At least 2 users contacted Retire-At-Home through the website after viewing the Facebook advertisements

Just Own It Paid Video Promotion Overview:

Two 5-week long ad campaigns taking place on YouTube (pre-rolls), the Google Display Network, and Facebook (newsfeed)
Campaign goal was to achieve views on the ads/videos, and clicks through to the Just Own It website
E-learning series was targeted at Ontario secondary school teachers through demographic, interest, and keyword segmentation
Two different videos were A/B tested, as advertisements for the series: a designated trailer, as well as Video 1 of the series itself
Ad copy on Facebook advertisements was tested for engagement (likes, shares, page likes) as well as click throughs to website
Interactivity techniques were implemented on YouTube including: cards, annotations, and call-to-action overlays as relevant

YouTube Channel Management included: