The Video Advertisements
Advertising Experience
TrueView In-Stream Ads (pre-rolls)
Google AdWords Search Ads (text) and Display Ads (image)




Retire-at-Home Results Overview:
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Increase in the number of sessions (visits) to the Retire-At-Home London website (201%)
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Traffic from Facebook increase of 1300% through the use of paid advertisements
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A rise in direct traffic (78%)
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Considerably more clicks through the use of AdWords advertisements (227%)
Image Advertisements through Facebook
Facebook Results:
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Primary objective of the 5 Facebook campaigns was to gain awareness and interest in Retire at Home Services
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Without any organic posts, advertising alone generated 56 new likes to the Facebook page
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Users engaged with the advertisements, resulting in 42 post likes, and 17 shares
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At least 2 users contacted Retire-At-Home through the website after viewing the Facebook advertisements


Paid Video Promotion - Google AdWords (YouTube)
Sample
Search Ads:
Sample
Display Ads:
Sample
Facebook Ads:

Just Own It Paid Video Promotion Overview:
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Two 5-week long ad campaigns taking place on YouTube (pre-rolls), the Google Display Network, and Facebook (newsfeed)
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Campaign goal was to achieve views on the ads/videos, and clicks through to the Just Own It website
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E-learning series was targeted at Ontario secondary school teachers through demographic, interest, and keyword segmentation
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Two different videos were A/B tested, as advertisements for the series: a designated trailer, as well as Video 1 of the series itself
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Ad copy on Facebook advertisements was tested for engagement (likes, shares, page likes) as well as click throughs to website
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Interactivity techniques were implemented on YouTube including: cards, annotations, and call-to-action overlays as relevant
YouTube Channel Management included:
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Creation of new, branded YouTube channel
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Uploaded branded profile image and cover art
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Inclusion of all relevant links, including website
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SEO for channel and all video descriptions
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User-friendly channel layout, with playlists

Brescia University College's Just Own It E-learning Series
YouTube Channel Management
